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The Dallas Cowboys Contribute to the Community

December 18, 2010 By
Inside the Dallas Cowboys locker room
Image by dherrera_96 via Flickr

Known for their football dynasty, the Dallas Cowboys are a Texas football tradition. However, some might be surprised to learn that the Cowboys are also active with local philanthropic organizations and dedicate a tremendous amount of time and money to the health and fitness of American children.

As part of the NFL commitment to children’s health, the Dallas Cowboys are an active participant in the American Heart Association’s NFL Play 60 Challenge, formerly known as the What Moves U program. Designed to increase physical fitness in the wake of America’s declining school based physical education programs, the NFL Play 60 Challenge inspires children to get at least 60 minutes of physical activity per day. The program also provides teachers with a physical education kit, curriculum specific activities, and learning materials focused on fitness and health.

Kicking off their partnership with the AHA, the Dallas Cowboys sponsored a Kid’s Zone the Dallas Heart Walk. Dallas Cowboys players and cheerleaders attended the event, encouraging physical fitness for children.

The Dallas Cowboys also sponsor a series of mini training camps and clinics for future Dallas Cowboy players. The 2009 Dallas Cowboys Rookie Club focused on 5th graders at a local Texas school, and encouraged participants to establish life long fitness goals and habits. The mini-camp was part of The Dallas Cowboys partnership with the United Way. As part of the Rookie Club, the Dallas Cowboys donated $2,500 to the J. Erik Johnson Community School for physical fitness equipment, and another $2,500 in fitness funding was donated to the Boys and Girls Club of Fort Worth Texas.

The Dallas Cowboys Franchise also contributes to The Salvation Army and their Red Kettle Campaign. Dedicating their Thanksgiving half time shows to the Red Kettle fundraising campaign, the Dallas Cowboys bring recognition and attention to a worthy cause.

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The Dallas Cowboys Cheerleaders Promote Goodwill

December 8, 2010 By

The Dallas Cowboys football team isn’t the only one to contribute to the Texas community or National causes. The Dallas Cowboys Cheerleaders (DCC) frequently donate their time and energy to help promote worthy causes and good will throughout Texas and the world.

As part of a professional touring company, The Dallas Cowboys Cheerleaders Show Group was specifically developed to provide entertainment to organization throughout the world. Since 1979, the DCC Show Group has performed with the USO tours, bringing quality entertainment and morale boosters to our U.S. men and women serving in the military and stationed overseas. The DCC Show Group has performed over 45 times with the USO, and was honored with the USO’s “50th Anniversary Award.” Later, the touring troupe of DCC’s finest entertainers was awarded the “Spirit of Hope” which was the USO’s first ever award, honoring the DCC’s commitment to the United States Military.

In addition to appearances with the USO, the Dallas Cowboys Cheerleaders volunteer their time to worthy organizations such as the Susan G. Komen foundation, the Make a Wish Foundation, the Jerry Lewis Labor Day Telethon, and the Salvation Army. The DCC also donates their time to local hospitals and nursing homes, contributing to the well being a spirit of the Texas community.

Never one to forget the children, the Dallas Cowboy Cheerleaders sponsor several camps for young girls seeking fitness and self esteem development. Camp DCC gives young girls the opportunity to learn energetic dance and cheer routines. From as young as seven years old, these young girls will experience a rare opportunity for professional instruction from an active member Dallas Cowboys Cheerleader Organization. Providing participants with coaching, nutrition lessons, positive feedback, and encouragement the Dallas Cowboys Cheerleaders are shaping a new generation of young women who may someday step onto the Cowboys Stadium field as members of the DCC.

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The Beginnings of the Dallas Cowboys Cheerleaders

December 7, 2010 By

Perhaps just as iconic as the Dallas Cowboys are the women who comprise the Dallas Cowboys Cheerleaders (DCC). When you think of the DCC images of beautiful women, performing perfectly timed high kicks, in the DCC’s classic white and blue uniform come to mind. The Cheerleaders are as much a part of NFL history as the Dallas Cowboys, and the ladies are recognized worldwide.

The Dallas Cowboys Cheerleaders have an interesting history dating back to the beginning the Dallas Cowboys Franchise. In the 1960s, the General Manager Tex Schramm recognized that football wasn’t just about sports, it was about entertainment. The original cheerleaders were models not athletes, as a result the ladies were often left exhausted and ill from the high heat and exertion.

After the model catastrophe, High School cheerleaders were brought in to provide inspiration for the team. However, Tex Schramm was convinced that a professional cheerleading squad was necessary to provide inspiration and entertainments to the team and the fans. After much consideration, Tex decided to hire professional dancers. The dancers would provide Tex with a beautiful, talented, and athletic squad of females who could withstand the exertion of cheering at a three hour game in what was often triple digit heat.

The original squad consisted of seven cheerleaders, and these young women became the NFL’s first professional cheering squad. Who would have thought that blending beauty, jazz, and football would have such a huge impact on American society? And it’s true, the DCC contributes time to organizations across the globe, whether it’s holding a DCC camp for young girls or performing for American troops overseas with the USO tour, these women bring athleticism, grace, and intelligence to fans across the world. As iconic as the Dallas Cowboys, the Dallas Cowboys Cheerleaders are a cherished piece of the American football tradition.

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The Dallas Cowboys

December 5, 2010 By

The Dallas Cowboys organization is the pride and joy of football fans throughout the Lone Star State. Beginning in 1960 as a “swing team,” or expansion team, the Cowboys organization has established themselves as a celebrated mainstay of the National Football League.

Headquartered just outside of Dallas in Irving Texas, the Dallas Cowboys are part of the NFC Eastern Conference of the National Football League, Appearing in eight Super Bowl Games, the Cowboy’s have taken home five Super Bowl trophies and seven Super Bowl MVP awards.

Having moved from Irving Texas and the famed Texas Stadium to the new Cowboys Stadium in Arlington Texas, Cowboy fans will enjoy a state of the art facility equipped with a retractable roof to handle erratic weather patterns and other environmental disruptions. The stadium can accommodate up to 100,000 fans and is billed as the largest domed stadium in the world. With a gigantic HD monitor hanging from the middle of the domed stadium roof, fans are treated to super-sized scoreboard and bright, crisp images of the play by play action.

According to Forbes magazine, the Dallas Cowboys franchise is the most valuable of all the NFL franchises. A marketing dream, The Dallas Cowboys represents the iconic vision of American football. With their white and blue team uniforms and star emblazoned helmets, the Dallas Cowboys represent a piece of Texas “Lone Star” history. The Dallas Cowboys name is the most valuable of all the NFL franchises and it’s estimated worth is 1.65 billion dollars.

The Dallas Cowboys organization is rich in tradition, pride, and honor. As part of the Cowboys franchise the team contributes to charitable organizations and donates time to help kids stay active and healthy. As part of the franchise, the Dallas Cowboys Cheerleaders also contribute to the community through youth programs and cheer camps for young girls.

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