Known for their football dynasty, the Dallas Cowboys are a Texas football tradition. However, some might be surprised to learn that the Cowboys are also active with local philanthropic organizations and dedicate a tremendous amount of time and money to the health and fitness of American children.
As part of the NFL commitment to children’s health, the Dallas Cowboys are an active participant in the American Heart Association’s NFL Play 60 Challenge, formerly known as the What Moves U program. Designed to increase physical fitness in the wake of America’s declining school based physical education programs, the NFL Play 60 Challenge inspires children to get at least 60 minutes of physical activity per day. The program also provides teachers with a physical education kit, curriculum specific activities, and learning materials focused on fitness and health.
Kicking off their partnership with the AHA, the Dallas Cowboys sponsored a Kid’s Zone the Dallas Heart Walk. Dallas Cowboys players and cheerleaders attended the event, encouraging physical fitness for children.
The Dallas Cowboys also sponsor a series of mini training camps and clinics for future Dallas Cowboy players. The 2009 Dallas Cowboys Rookie Club focused on 5th graders at a local Texas school, and encouraged participants to establish life long fitness goals and habits. The mini-camp was part of The Dallas Cowboys partnership with the United Way. As part of the Rookie Club, the Dallas Cowboys donated $2,500 to the J. Erik Johnson Community School for physical fitness equipment, and another $2,500 in fitness funding was donated to the Boys and Girls Club of Fort Worth Texas.
The Dallas Cowboys Franchise also contributes to The Salvation Army and their Red Kettle Campaign. Dedicating their Thanksgiving half time shows to the Red Kettle fundraising campaign, the Dallas Cowboys bring recognition and attention to a worthy cause.